{
  "id": "MSG-082",
  "slug": "msg-082",
  "title": "STOP confirmation must acknowledge the request",
  "statement": "The confirmation must acknowledge that the opt-out request was received and acted on.",
  "rationale": "Without an explicit acknowledgement the consumer cannot tell whether their STOP registered, and the rational response to that uncertainty is to complain to the carrier. The acknowledgement is what closes the interaction.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.optout_message",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "FCC",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "State plainly that the consumer has been unsubscribed, in the past tense so it reads as a completed action rather than a request received.",
  "example": "Acme Coffee: you have been unsubscribed.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-082/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-082.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}