{
  "id": "MSG-098",
  "slug": "msg-098",
  "title": "Links must not pass through multi-hop redirects",
  "statement": "A URL in message content must not chain through multiple redirects that hide the eventual destination.",
  "rationale": "Redirect chains defeat the transparency the URL rules exist to create — the consumer, and the carrier, cannot know where the link ends up. It is also the standard technique for laundering a blocked destination through a clean-looking first hop.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] link destinations",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR",
    "T-Mobile"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Link the final destination directly. Where click tracking is required, use a first-party tracking path on your own domain that redirects once.",
  "example": "https://acmecoffee.com/sale (direct) rather than a tracking chain through three third-party hosts.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-098/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-098.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}