{
  "id": "MSG-104",
  "slug": "msg-104",
  "title": "Link destinations must identify their owner",
  "statement": "A landing page linked from a message must unambiguously identify the site owner as a person or registered business, with contact information.",
  "rationale": "CTIA requires the message URL and every site it redirects to to identify the owner and carry contact details such as a postal address. This is a second, independent requirement beyond not using a shortener, and almost no tooling checks it.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] link destinations",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "TERMINAL_WEBSITE",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Ensure every page linked from a message names the business and carries contact information, including a postal address in the footer.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-104/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-104.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}