{
  "id": "MSG-116",
  "slug": "msg-116",
  "title": "embeddedPhone must ignore the HELP support number",
  "statement": "The embeddedPhone attribute should be set when a sample contains a phone number other than the support number given in the HELP reply.",
  "rationale": "Publishing a support number in a HELP response is required, so counting it as an embedded phone number forces a true declaration that misrepresents the campaign. The attribute is meant to flag numbers inside marketing content, which is a redirection signal, not a support contact.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.embedded_phone + campaign.sample[]",
  "severity": "MEDIUM",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Set the embedded-phone attribute based on numbers in campaign content, excluding the support number you publish in the HELP reply.",
  "example": "Samples contain no numbers other than the HELP support line → leave \"messages contain phone numbers\" false.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-116/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-116.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}