{
  "id": "MSG-117",
  "slug": "msg-117",
  "title": "A sample must contain a phone number when embeddedPhone is declared",
  "statement": "When embeddedPhone is true, at least one sample must contain a phone number.",
  "rationale": "Mirror of the link rule: the attribute drives filtering for numbers inside message bodies, which is a redirection signal. Declaring it with no example leaves the reviewer unable to see what kind of number appears and why.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.embedded_phone + campaign.sample[]",
  "severity": "HIGH",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Include a representative sample containing the number, or set the attribute false. Remember a HELP-reply support number does not by itself require the attribute.",
  "example": "Acme Coffee: questions about your order? Call 415-555-0134. Reply STOP to opt out.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-117/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-117.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}