# MSG-117 — A sample must contain a phone number when embeddedPhone is declared

> When embeddedPhone is true, at least one sample must contain a phone number.

- **Rule ID:** MSG-117
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.embedded_phone + campaign.sample[]`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-117/

## Why this rule exists

Mirror of the link rule: the attribute drives filtering for numbers inside message bodies, which is a redirection signal. Declaring it with no example leaves the reviewer unable to see what kind of number appears and why.

## How to fix it

Include a representative sample containing the number, or set the attribute false. Remember a HELP-reply support number does not by itself require the attribute.

## Example of a compliant value

```text
Acme Coffee: questions about your order? Call 415-555-0134. Reply STOP to opt out.
```