# MSG-119 — A sample must contain a URL when embeddedLink is declared

> When embeddedLink is true, at least one sample message must actually contain a URL.

- **Rule ID:** MSG-119
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.embedded_link + campaign.sample[]`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** Deterministic (settled in code from the submitted values)
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, AWS, Bandwidth
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-119/

## Why this rule exists

The attribute tells carriers to apply link-specific filtering, so declaring it without demonstrating a link means the campaign is registered for treatment it never exercises — and a reviewer reads the mismatch as a careless or copied registration.

## How to fix it

Either include a representative link in a sample, or set the embedded-link attribute false if the programme genuinely sends no links.

## Example of a compliant value

```text
Acme Coffee: 20% off this weekend. Shop https://acmecoffee.com/sale Reply STOP to opt out.
```