{
  "id": "MSG-142",
  "slug": "msg-142",
  "title": "The description must match the sample messages",
  "statement": "The campaign description must describe the messages the samples actually show.",
  "rationale": "The description is the claim and the samples are the evidence, so reviewers read them against each other first. A description promising appointment reminders beside samples full of promotions is the clearest possible signal that one of the two is untrue.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[]",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Rewrite whichever is wrong so the description enumerates the message types the samples demonstrate, and the samples cover the types the description promises.",
  "example": "Description mentions promotions, order updates and event invites → one sample of each.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-142/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-142.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}