{
  "id": "MSG-149",
  "slug": "msg-149",
  "title": "Samples must match the declared opt-in method",
  "statement": "Sample content must be consistent with how consent was collected, not only with the use case.",
  "rationale": "The opt-in method sets expectations about what arrives: someone who texted a keyword for a discount code expects offers, while someone who ticked a box at checkout expects order updates. A mismatch means the consent obtained does not cover the messages sent.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + consent method",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR",
    "FCC"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Align the samples with what the opt-in surface promised. Where you send more than the opt-in described, widen the disclosure rather than narrowing the samples.",
  "example": "Keyword opt-in advertised as \"text JOIN for offers\" → samples are offers, not appointment reminders.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-149/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-149.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}