{
  "id": "MSG-155",
  "slug": "msg-155",
  "title": "Sweepstakes content requires the sweepstakes use case",
  "statement": "Where samples contain sweepstakes or contest content, the sweepstakes use case must be declared.",
  "rationale": "Sweepstakes carry their own eligibility and official-rules requirements, and several providers subject them to special business review. Running one under a general marketing use case bypasses that review, so reviewers force the correction rather than accepting the label.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + campaign.usecase",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Sinch",
    "Bandwidth"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Declare the sweepstakes use case and publish official rules linked from the message, or remove contest content from the campaign.",
  "example": "Use case: SWEEPSTAKE, with official rules at acmecoffee.com/rules linked in the message.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-155/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-155.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}