{
  "id": "MSG-161",
  "slug": "msg-161",
  "title": "SHAFT screening covers every campaign field, not a sample of them",
  "statement": "The SHAFT screen — sex, hate, alcohol, firearms, tobacco and profanity — must be applied to every sample message and to the campaign description and message flow, and a single hit anywhere fails the whole campaign.",
  "rationale": "Reviewers screen the submission as one document, so four clean samples and a fifth that mentions the bar tab is a rejected campaign, not a mostly-passing one. The innocent version of this is very common: the samples are written carefully and the description is written last, in a hurry, naming the product the samples were careful to avoid. Because the rejection names the campaign rather than the field, operators resubmit with the samples polished again and are refused a second time for text they never re-read.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "CTIA",
    "T-Mobile",
    "AT&T",
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "codes": [
    {
      "provider": "Bandwidth",
      "code": "4100",
      "remediable": false
    },
    {
      "provider": "Twilio",
      "code": "30883",
      "remediable": false,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Find which letter was hit before changing anything, because the letters do not share a fix. Sex and hate have no path at any provider. Firearms has none under the strict reading. Alcohol and tobacco have a narrow one that runs through a 21+ date-of-birth age gate rather than through the message copy. The per-letter rule for the category you hit carries the actual path; this one only tells you the screen covers every field you submitted.",
  "pitfalls": [
    "Re-reading only the samples is the usual second failure — the description and the message flow are screened on the same pass and are where the product name most often survives."
  ],
  "notes": "Deliberately HARD_STOP rather than RETRY_FIELD even though some letters are fixable: the umbrella verdict does not know which letter fired, and a blind regenerate-and-resubmit loop against a SHAFT rejection burns a campaign at Twilio, where the Gen-2 codes are not eligible for resubmission.",
  "catalogIds": [
    "CMP-161"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-161/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-161.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}