{
  "id": "MSG-163",
  "slug": "msg-163",
  "title": "Family-friendly styling must not carry adult themes",
  "statement": "Content presented as suitable for a family audience must not carry adult themes, and must not depict children or characters aimed at children in a sexualised or otherwise unsuitable way.",
  "rationale": "The harm is that nothing on the surface warns anyone: the message reads as a cartoon promotion, so it is forwarded, shown to a child, and only then understood. Telnyx and Bird both name this shape specifically because keyword screening is blind to it — every word in the message is clean, and the adult content lives in what the styling is pointing at. The honest version is a mascot or cartoon identity attached to an adult product, adopted because it tested well and without anyone thinking about who else receives the text.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[]",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Telnyx",
    "Bird",
    "T-Mobile"
  ],
  "codes": [
    {
      "provider": "Telnyx",
      "code": "703",
      "remediable": false
    },
    {
      "provider": "Bird",
      "code": "703",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Drop the child-facing styling, the mascot and the cartoon voice, and describe the product to adults in adult terms. If the product itself is adult, note that restyling only settles this rule — the underlying content is still judged by the adult-content prohibition, which has no path on 10DLC.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-163/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-163.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}