# MSG-182 — No explosives, fireworks or pyrotechnics content

> Campaign content must not promote explosives, fireworks or pyrotechnics.

- **Rule ID:** MSG-182
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, Bandwidth, AT&T
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-182/

## Why this rule exists

Twilio files explosives under the same code as firearms and toll-free verification extends the SHAFT "F" to fireworks explicitly, which surprises seasonal retailers who reason — correctly, in their own state — that they hold every licence the law asks for. The prohibition is about the channel rather than the licence: a text is forwarded, screenshotted and read by people the seller never sold to, and carriers will not carry the promotion of something that injures thousands of people a year across a medium with no controls on who sees it.

## How to fix it

Remove the product from the campaign entirely — the age gate that works for alcohol has no equivalent here, and no provider publishes a licensed-retailer exemption. Where the programme is genuinely operational rather than promotional, say so in the description: crew scheduling, safety notices and public event information carry no product offer and are a different campaign.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30957` | no |
| Twilio | `30469` | no |

## Notes

The allowances above are the reframings that remove the product-promotion element, not documented exemptions — no source publishes a carve-out for public-display announcements. Treat them as the shape worth attempting, and expect the description to have to make the absence of a sale explicit.