{
  "id": "MSG-227",
  "slug": "msg-227",
  "title": "No promises of unusually high or guaranteed returns",
  "statement": "Campaign content must not promote schemes promising guaranteed, risk-free or unusually high financial returns.",
  "rationale": "A guaranteed return is the single most reliable marker of investment fraud, which is why it is screened as its own category rather than left to the deception rules: no lawful investment can promise one, so the claim is refused on its face without anyone having to establish what the underlying product is. Honest businesses reach it through marketing habit — \"guaranteed savings\", \"risk-free trial\", a headline percentage with the conditions in the next sentence — and the screen reads the headline.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30948",
      "remediable": false,
      "generation": "gen2"
    },
    {
      "provider": "Twilio",
      "code": "30962",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Delete the guarantee and the headline number from the message copy. Where the rate is genuinely contractual — a deposit account, an insured product — say what it is and who insures it in the same sentence rather than leading with the figure. Done when no sample makes a promise about money that the business could not be held to in writing.",
  "pitfalls": [
    "Adding \"terms apply\" or a disclaimer link does not settle this: the screen reads the claim, and a disclaimer confirms that the headline overstated it."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-227/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-227.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}