{
  "id": "MSG-245",
  "slug": "msg-245",
  "title": "No fake-prize, impersonation or advance-fee patterns",
  "statement": "Campaign content must not promote fake prizes, impersonated brands and advance-fee solicitations.",
  "rationale": "These three patterns share a mechanism — manufacture a reason the recipient is owed something, then extract a payment or a credential to release it — and Twilio screens them together because they are what its fraud code was written about. They are separated from general deception because they are recognisable by shape rather than by verification: nobody has to establish what the business really does to know that a prize nobody entered for is not real. The registration-time signal is often the brand record itself, where the details do not match anything a search would find.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30959",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove any sender identity other than the registered brand, any prize claim with no promotion behind it, and any payment asked for before a benefit is delivered. Where you act for a named principal, say so in the description and register under a brand that matches what the recipient will see. Done when the sender name in every sample is the brand on the registration.",
  "notes": "Twilio 30959 is \"a permanent disqualification from A2P 10DLC messaging\" — the rejection ends the account's route, not just the campaign, so this must never be surfaced as something to edit and resubmit.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-245/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-245.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}