{
  "id": "MSG-262",
  "slug": "msg-262",
  "title": "No sender whose business is buying, selling or sharing consumer information",
  "statement": "Campaign content must not promote the buying, selling or sharing of consumer information as a business model.",
  "rationale": "Every consent in the framework is held by one business for one relationship, so a sender whose business is moving consumer records between parties cannot hold the consent it is relying on — the person agreed to hear from somebody else. Twilio applies this to the sender rather than to the message, and explicitly to non-profits and political committees as well, because list-swapping is how their traffic is built too. That is the surprise: an organisation can have impeccable message copy and still be refused on what it does for a living.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30951",
      "remediable": false,
      "generation": "gen2"
    },
    {
      "provider": "Twilio",
      "code": "30468",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "This is settled on the business model, so the fix is not in the message copy: stop selling or sharing consumer data for other parties' marketing, and make the privacy policy say so in the standard form — mobile information is never sold, rented, traded or shared with third parties or affiliates for their own marketing. Where a vendor genuinely only delivers the messages, name it as a processor rather than as a partner. Done when the policy, the website and the description all describe one business holding one relationship.",
  "pitfalls": [
    "The website and the privacy policy are read alongside the campaign, so a permissive data-sharing clause left in a generated policy fails this even when the business does not actually sell anything."
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-262/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-262.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}