{
  "id": "MSG-ADULT-DATING",
  "slug": "msg-adult-dating",
  "title": "No adult dating or companionship solicitation",
  "statement": "Campaign content must not promote adult dating, companionship, or hookup services.",
  "rationale": "Dating content marketed on sexual availability falls under the SHAFT sex prohibition and carries an unusually high complaint rate, because recipients frequently did not knowingly opt in. Mainstream relationship services are judged separately on how they present themselves rather than on the category label.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove sexually suggestive framing and restrict messaging to non-explicit service notifications for users who opted in inside your own product. If the service is adult-oriented by nature, 10DLC is not an available channel.",
  "catalogIds": [
    "MSG-165"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-adult-dating/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-adult-dating.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}