# MSG-ADULT-DATING — No adult dating or companionship solicitation

> Campaign content must not promote adult dating, companionship, or hookup services.

- **Rule ID:** MSG-ADULT-DATING
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-adult-dating/

## Why this rule exists

Dating content marketed on sexual availability falls under the SHAFT sex prohibition and carries an unusually high complaint rate, because recipients frequently did not knowingly opt in. Mainstream relationship services are judged separately on how they present themselves rather than on the category label.

## How to fix it

Remove sexually suggestive framing and restrict messaging to non-explicit service notifications for users who opted in inside your own product. If the service is adult-oriented by nature, 10DLC is not an available channel.