# MSG-BAIL-BONDS — No bail bonds or related solicitation

> Campaign content must not promote bail bonds and related legal-financial solicitation.

- **Rule ID:** MSG-BAIL-BONDS
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-bail-bonds/

## Why this rule exists

Bail bond marketing reaches people at a moment of acute distress, frequently using data obtained from arrest records rather than consent. Carriers treat unsolicited outreach on that basis as a per-se harm, independent of the legality of the underlying business.

## How to fix it

This solicitation model cannot be registered. Messaging existing clients about their own case is a different category — describe it that way and remove any acquisition content.