# MSG-CANNABIS — No cannabis, CBD, or hemp-derived product content

> Campaign content must not promote cannabis, CBD, hemp, or related products.

- **Rule ID:** MSG-CANNABIS
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-cannabis/

## Why this rule exists

Cannabis is prohibited regardless of state legality, because where federal and state law diverge the industry applies federal law. This surprises operators in legal states more than any other rule, and Twilio states explicitly that keyword detection alone is insufficient — euphemistic framing is caught and treated the same way.

## How to fix it

Cannabis-related messaging cannot be registered on 10DLC in the US regardless of state licensing. Do not attempt to re-frame it — euphemism detection is explicit in the vetting criteria.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30940` | no |