{
  "id": "MSG-DECEPTIVE",
  "slug": "msg-deceptive",
  "title": "Content must not be deceptive, misleading, or impersonating",
  "statement": "Messages must not misrepresent the sender, imitate another brand, or make claims the business cannot support.",
  "rationale": "Deception and impersonation are Severity-0 findings that stop all messaging on the program, and they are the categories carriers escalate fastest because they map directly onto fraud. Unlike most defects, these attract per-message violation fees rather than a rejection you can fix and resubmit.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[] + campaign.description",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "CTIA",
    "T-Mobile",
    "Twilio",
    "TCR",
    "FTC"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30962",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove any content implying an affiliation the business does not have, any urgency claim that is untrue, and any sender identity other than the registered brand.",
  "catalogIds": [
    "MSG-244"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-deceptive/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-deceptive.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}