{
  "id": "MSG-FIREARMS-ADJACENT",
  "slug": "msg-firearms-adjacent",
  "title": "No firearms-adjacent product marketing",
  "statement": "Campaign content must not promote firearms accessories, ammunition, or related product marketing.",
  "rationale": "The firearms prohibition covers ammunition, magazines, and components as well as complete weapons, which surprises retailers who reason that accessories are not weapons. Ranges, training and membership services remain registrable where they sell no product.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove product content of every kind, including accessories and ammunition. Service messaging for ranges, training and memberships remains registrable.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-firearms-adjacent/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-firearms-adjacent.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}