# MSG-FIREARMS-ADJACENT — No firearms-adjacent product marketing

> Campaign content must not promote firearms accessories, ammunition, or related product marketing.

- **Rule ID:** MSG-FIREARMS-ADJACENT
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-firearms-adjacent/

## Why this rule exists

The firearms prohibition covers ammunition, magazines, and components as well as complete weapons, which surprises retailers who reason that accessories are not weapons. Ranges, training and membership services remain registrable where they sell no product.

## How to fix it

Remove product content of every kind, including accessories and ammunition. Service messaging for ranges, training and memberships remains registrable.