{
  "id": "MSG-GAMBLING",
  "slug": "msg-gambling",
  "title": "No gambling or sportsbook content",
  "statement": "Campaign content must not promote gambling, casino, sportsbook, or lottery content.",
  "rationale": "Gambling is banned by some providers and gated behind a special use case by others. The consumer-harm rationale is the same one behind age gating, and the divergence between providers means the safe default is to treat it as blocking.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30944",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Confirm whether your provider offers a gambling or sweepstakes use case before proceeding; several refuse the category outright. Where a sweepstakes use case exists, register under it rather than under marketing.",
  "catalogIds": [
    "MSG-202"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-gambling/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-gambling.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}