# MSG-GAMBLING — No gambling or sportsbook content

> Campaign content must not promote gambling, casino, sportsbook, or lottery content.

- **Rule ID:** MSG-GAMBLING
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-gambling/

## Why this rule exists

Gambling is banned by some providers and gated behind a special use case by others. The consumer-harm rationale is the same one behind age gating, and the divergence between providers means the safe default is to treat it as blocking.

## How to fix it

Confirm whether your provider offers a gambling or sweepstakes use case before proceeding; several refuse the category outright. Where a sweepstakes use case exists, register under it rather than under marketing.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30944` | no |