{
  "id": "MSG-ILLEGAL",
  "slug": "msg-illegal",
  "title": "No content promoting illegal activity",
  "statement": "Campaign content must not promote illegal goods, services, or activity.",
  "rationale": "Promotion of illegal activity is a Severity-0 finding carrying \"cease all messaging\" rather than a rejection, and it is assessed against federal law even where a state permits the activity. The scope includes the landing page and any downloadable artifact, not only the message body.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "This cannot be registered on any channel. Where the activity is state-legal but federally prohibited, federal law is the standard applied.",
  "catalogIds": [
    "MSG-256",
    "MSG-257"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-illegal/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-illegal.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}