{
  "id": "MSG-JOB-LEADGEN",
  "slug": "msg-job-leadgen",
  "title": "No third-party job-board or staffing lead generation",
  "statement": "Campaign content must not promote third-party job alerts or staffing lead generation.",
  "rationale": "Job-alert messaging is a classic lead-generation shape: the consumer opted in on an aggregator and the messages come from employers or agencies they never heard of. Where the employer collected the consent directly, the same content is registrable — the distinction is who holds the relationship.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Restrict messaging to candidates who opted in directly with the sending entity about that entity's own roles. Aggregated or purchased candidate lists cannot be registered.",
  "catalogIds": [
    "MSG-237"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-job-leadgen/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-job-leadgen.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}