# MSG-JOB-LEADGEN — No third-party job-board or staffing lead generation

> Campaign content must not promote third-party job alerts or staffing lead generation.

- **Rule ID:** MSG-JOB-LEADGEN
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-job-leadgen/

## Why this rule exists

Job-alert messaging is a classic lead-generation shape: the consumer opted in on an aggregator and the messages come from employers or agencies they never heard of. Where the employer collected the consent directly, the same content is registrable — the distinction is who holds the relationship.

## How to fix it

Restrict messaging to candidates who opted in directly with the sending entity about that entity's own roles. Aggregated or purchased candidate lists cannot be registered.