{
  "id": "MSG-LEAD-GEN",
  "slug": "msg-lead-gen",
  "title": "No third-party lead generation or multi-level marketing",
  "statement": "Campaign content must not promote third-party lead generation, affiliate marketing, or MLM recruitment.",
  "rationale": "Lead generation depends on messaging people whose consent was collected by someone else, which is the transfer of consent the whole framework prohibits. MLM recruitment is refused for the same structural reason plus its complaint profile.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30951",
      "remediable": false,
      "generation": "gen2"
    },
    {
      "provider": "Twilio",
      "code": "30468",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "This cannot be registered. If you run your own referral programme and collected the consents yourself, describe it that way and make clear no third-party list is involved.",
  "catalogIds": [
    "MSG-234",
    "MSG-238",
    "MSG-239"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-lead-gen/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-lead-gen.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}