# MSG-LEAD-GEN — No third-party lead generation or multi-level marketing

> Campaign content must not promote third-party lead generation, affiliate marketing, or MLM recruitment.

- **Rule ID:** MSG-LEAD-GEN
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-lead-gen/

## Why this rule exists

Lead generation depends on messaging people whose consent was collected by someone else, which is the transfer of consent the whole framework prohibits. MLM recruitment is refused for the same structural reason plus its complaint profile.

## How to fix it

This cannot be registered. If you run your own referral programme and collected the consents yourself, describe it that way and make clear no third-party list is involved.

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen2) | `30951` | no |
| Twilio | `30468` | no |