{
  "id": "MSG-PHARMA",
  "slug": "msg-pharma",
  "title": "No prescription drug or controlled-substance promotion",
  "statement": "Campaign content must not promote prescription drugs, controlled substances, or unapproved health products.",
  "rationale": "Promoting prescription medication over SMS raises both regulatory and safety exposure, and carriers refuse the category. Pharmacy operations — refill reminders and pickup notices to existing patients — remain registrable, and confusing the two is the common failure.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30941",
      "remediable": false,
      "generation": "gen2"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove promotional drug content. Reframe as operational patient messaging — refills, pickups, appointments — which is registrable under CUSTOMER_CARE or ACCOUNT_NOTIFICATION.",
  "catalogIds": [
    "MSG-194",
    "MSG-196"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-pharma/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-pharma.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}