{
  "id": "MSG-REAL-ESTATE-WHOLESALE",
  "slug": "msg-real-estate-wholesale",
  "title": "No unsolicited property-acquisition or wholesaling outreach",
  "statement": "Campaign content must not promote real-estate wholesaling and unsolicited property-acquisition outreach.",
  "rationale": "\"We want to buy your house\" texting is sent to property owners from public records with no consent whatsoever, and it is one of the highest-complaint categories on the network. Ordinary real-estate practice with consenting clients is unaffected.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Messaging property owners sourced from public records cannot be registered — there is no consent to point at. Restrict to clients who opted in directly with your brokerage.",
  "catalogIds": [
    "MSG-232",
    "MSG-233"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-real-estate-wholesale/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-real-estate-wholesale.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}