# MSG-REAL-ESTATE-WHOLESALE — No unsolicited property-acquisition or wholesaling outreach

> Campaign content must not promote real-estate wholesaling and unsolicited property-acquisition outreach.

- **Rule ID:** MSG-REAL-ESTATE-WHOLESALE
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-real-estate-wholesale/

## Why this rule exists

"We want to buy your house" texting is sent to property owners from public records with no consent whatsoever, and it is one of the highest-complaint categories on the network. Ordinary real-estate practice with consenting clients is unaffected.

## How to fix it

Messaging property owners sourced from public records cannot be registered — there is no consent to point at. Restrict to clients who opted in directly with your brokerage.