# MSG-SAMPLES-NOT-ONLY-ADMIN — Samples must show campaign content, not only opt-out or help replies

> The sample set must include actual campaign messages, not exclusively confirmations, HELP replies, or opt-out acknowledgements.

- **Rule ID:** MSG-SAMPLES-NOT-ONLY-ADMIN
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.sample[]`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-samples-not-only-admin/

## Why this rule exists

Administrative auto-replies are required separately and are configured in their own fields. A sample set made only of them shows a reviewer nothing about what the campaign actually sends, which is the one thing samples exist to demonstrate.

## How to fix it

Replace administrative samples with real campaign messages. Put the HELP and STOP replies in the dedicated auto-reply fields where they belong.

## Example of a compliant value

```text
Acme Coffee: your table for 4 on Fri 7pm is confirmed. Reply STOP to opt out, HELP for help.
```