{
  "id": "MSG-SAMPLES-REPRESENTATIVE",
  "slug": "msg-samples-representative",
  "title": "Sample messages must be realistic, not placeholders",
  "statement": "Samples must be actual messages the campaign will send, with real brand and content specifics.",
  "rationale": "Reviewers compare your samples against your website and use case to decide whether the program is what it claims to be. Generic filler makes that impossible, and it correlates strongly with campaigns that later send something entirely different — which is why it is treated as a signal of bad faith rather than a formatting problem.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.sample[]",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "Twilio",
    "Bandwidth",
    "AWS"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30893",
      "remediable": true,
      "generation": "gen1"
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Rewrite each sample as a message you would genuinely send tomorrow, naming your real brand, real products or services, and a real destination URL on your own domain.",
  "example": "Acme Coffee: your order #4471 is ready for pickup at our Mission St store until 6pm today. Reply STOP to opt out, HELP for help.",
  "catalogIds": [
    "MSG-022",
    "MSG-024"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-samples-representative/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-samples-representative.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}