# MSG-SAMPLES-REPRESENTATIVE — Sample messages must be realistic, not placeholders

> Samples must be actual messages the campaign will send, with real brand and content specifics.

- **Rule ID:** MSG-SAMPLES-REPRESENTATIVE
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.sample[]`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, Twilio, Bandwidth, AWS
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-samples-representative/

## Why this rule exists

Reviewers compare your samples against your website and use case to decide whether the program is what it claims to be. Generic filler makes that impossible, and it correlates strongly with campaigns that later send something entirely different — which is why it is treated as a signal of bad faith rather than a formatting problem.

## How to fix it

Rewrite each sample as a message you would genuinely send tomorrow, naming your real brand, real products or services, and a real destination URL on your own domain.

## Example of a compliant value

```text
Acme Coffee: your order #4471 is ready for pickup at our Mission St store until 6pm today. Reply STOP to opt out, HELP for help.
```

## Provider rejection codes

| Provider | Code | Resubmission allowed |
| --- | --- | --- |
| Twilio (gen1) | `30893` | yes |