{
  "id": "MSG-SHAFT-HATE",
  "slug": "msg-shaft-hate",
  "title": "No hate speech",
  "statement": "Campaign content must not promote hate speech or content attacking a protected group.",
  "rationale": "The H in SHAFT. This is one of the few categories where carriers act on a single message rather than a pattern, because the reputational exposure of carrying it is immediate. It is also the letter with the most uniform treatment — every provider that publishes a code refuses without condition, so unlike alcohol or tobacco there is no provider to shop for and nothing to build.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "codes": [
    {
      "provider": "Twilio",
      "code": "30954",
      "remediable": false,
      "generation": "gen2"
    },
    {
      "provider": "Bandwidth",
      "code": "705",
      "remediable": false
    },
    {
      "provider": "Infobip",
      "code": "7012",
      "remediable": false
    }
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove the content entirely. There is no compliant framing, no age gate and no use case that carries it, and no provider offers a conditional path — so unlike the alcohol and tobacco letters there is nothing to build and nothing to confirm with your provider first.",
  "notes": "Twilio codes hate and violence to one Gen-2 code (30954), so a rejection under it does not say which fired. MSG-170 holds the violence side and MSG-171 the hostility aimed at the recipient.",
  "catalogIds": [
    "MSG-168"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-shaft-hate/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-shaft-hate.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}