{
  "id": "MSG-SWEEPSTAKES-DECEPTIVE",
  "slug": "msg-sweepstakes-deceptive",
  "title": "No prize or winner claims without a genuine promotion",
  "statement": "Campaign content must not promote prize, winner, or sweepstakes claims not backed by a real promotion.",
  "rationale": "A \"you have won\" message with no underlying promotion is straightforward deception and is filtered as fraud rather than as marketing. Genuine sweepstakes are registrable under the sweepstakes use case with the required official rules.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove prize claims unless a real promotion exists with published official rules. Where it does, register under the sweepstakes use case and link the rules from the message.",
  "catalogIds": [
    "MSG-207"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-sweepstakes-deceptive/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-sweepstakes-deceptive.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}