{
  "id": "MSG-TELEHEALTH-ACQUISITION",
  "slug": "msg-telehealth-acquisition",
  "title": "No telehealth or supplement acquisition marketing",
  "statement": "Campaign content must not promote telehealth acquisition marketing and unproven supplement claims.",
  "rationale": "Health-outcome marketing over SMS combines regulatory exposure with a high rate of overstated claims, and weight-loss and hormone offers in particular are screened aggressively. Clinical operations messaging to existing patients is registrable and should be framed that way.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove acquisition and outcome-claim content. Patient operations messaging — appointments, refills, results availability — is registrable under CUSTOMER_CARE or ACCOUNT_NOTIFICATION.",
  "catalogIds": [
    "MSG-251"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-telehealth-acquisition/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-telehealth-acquisition.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}