# MSG-TELEHEALTH-ACQUISITION — No telehealth or supplement acquisition marketing

> Campaign content must not promote telehealth acquisition marketing and unproven supplement claims.

- **Rule ID:** MSG-TELEHEALTH-ACQUISITION
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-telehealth-acquisition/

## Why this rule exists

Health-outcome marketing over SMS combines regulatory exposure with a high rate of overstated claims, and weight-loss and hormone offers in particular are screened aggressively. Clinical operations messaging to existing patients is registrable and should be framed that way.

## How to fix it

Remove acquisition and outcome-claim content. Patient operations messaging — appointments, refills, results availability — is registrable under CUSTOMER_CARE or ACCOUNT_NOTIFICATION.