{
  "id": "MSG-TIMESHARE",
  "slug": "msg-timeshare",
  "title": "No timeshare or vacation-club solicitation",
  "statement": "Campaign content must not promote timeshare, vacation club, or holiday-ownership solicitation.",
  "rationale": "Timeshare marketing has a long enforcement history for high-pressure and deceptive tactics, and carriers screen it as a category. Ordinary travel and hospitality messaging is unaffected, so the line is the ownership-sales pitch rather than the industry.",
  "layer": "MESSAGE_CONTENT",
  "layerSlug": "message-content",
  "object": "campaign.description + campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "Twilio",
    "TCR",
    "T-Mobile",
    "AT&T",
    "CTIA"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove ownership-sales content. Reservation, itinerary and stay-service messaging to your own customers remains registrable under CUSTOMER_CARE or ACCOUNT_NOTIFICATION.",
  "catalogIds": [
    "MSG-231"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/message-content/msg-timeshare/",
  "markdown": "https://ekas.io/rules/10dlc/message-content/msg-timeshare.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}