# MSG-TIMESHARE — No timeshare or vacation-club solicitation

> Campaign content must not promote timeshare, vacation club, or holiday-ownership solicitation.

- **Rule ID:** MSG-TIMESHARE
- **Layer:** Message content (`MESSAGE_CONTENT`)
- **Checks:** `campaign.description + campaign.sample[] + campaign.message_flow`
- **Severity:** BLOCKING — Breaking this rule gets the submission rejected outright.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Hard stop — not remediable, resubmission will not help
- **Required by:** Twilio, TCR, T-Mobile, AT&T, CTIA
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/message-content/msg-timeshare/

## Why this rule exists

Timeshare marketing has a long enforcement history for high-pressure and deceptive tactics, and carriers screen it as a category. Ordinary travel and hospitality messaging is unaffected, so the line is the ownership-sales pitch rather than the industry.

## How to fix it

Remove ownership-sales content. Reservation, itinerary and stay-service messaging to your own customers remains registrable under CUSTOMER_CARE or ACCOUNT_NOTIFICATION.