{
  "id": "OPS-072",
  "slug": "ops-072",
  "title": "The programme must not evade opt-out detection",
  "statement": "Content engineered to defeat opt-out or content detection — deliberate misspellings, non-standard phrasing — is prohibited.",
  "rationale": "Filter evasion escalates a campaign from being filtered to being enforced against, because it demonstrates intent rather than error. It is also self-defeating: a consumer whose opt-out does not register complains to the carrier instead.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign.sample[] + campaign.message_flow",
  "severity": "BLOCKING",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "HARD_STOP",
  "authorities": [
    "CTIA",
    "T-Mobile",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Remove any deliberate misspelling, character substitution, or spacing trick. Write plainly and let the content stand on its own.",
  "catalogIds": [
    "OPS-148"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-072/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-072.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}