{
  "id": "OPS-100",
  "slug": "ops-100",
  "title": "A national campaign needs a per-state matrix, evaluated against the strictest rule",
  "statement": "A per-state matrix of quiet hours, frequency caps, consent standards and retention windows must be maintained, and every national campaign evaluated against the most restrictive rule that applies to it.",
  "rationale": "This is the umbrella the individual state rows hang from, and without it each one is checked in isolation by whoever remembered it. A national send silently violates the narrowest state on every axis at once — window, cap, consent standard — and no single rule surfaces that, because each of them is satisfied for most recipients.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "per-state rule matrix",
  "severity": "HIGH",
  "detectability": [
    "EXTERNAL_DATA"
  ],
  "failureClass": "TERMINAL_EXTERNAL",
  "authorities": [
    "state law",
    "FCC"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Hold one table, state by state, of the window, the cap, the consent standard and the retention floor, and either apply per-state or take the strictest row as the national default. Review it against legislative changes at least annually. Done when a single table answers \"may we send this, there, now\".",
  "pitfalls": [
    "Taking the strictest row nationally is a legitimate and much cheaper answer — the cost is a narrower sending window, not a narrower audience."
  ],
  "notes": "A legal research artefact rather than a system, and it goes stale: state mini-TCPAs are actively being enacted. What the user has to own is the review cadence and the source they trust for it, because the matrix is only as current as its last update.",
  "phase": "post",
  "automated": false,
  "attestation": {
    "question": "Does a single table answer \"may we send this, there, now\" — and when was it last reviewed against new legislation?",
    "howToCheck": [
      "Hold one table, state by state, of the window, the frequency cap, the consent standard and the retention floor.",
      "Either apply per-state or take the strictest row as the national default — the cost of the second is a narrower sending window, not a narrower audience.",
      "Name the source you trust and the review cadence. State mini-TCPAs are actively being enacted."
    ],
    "failureLooksLike": "Each state row is checked in isolation by whoever remembered it, so a national send violates the narrowest state on every axis at once and no single rule surfaces it."
  },
  "url": "https://ekas.io/rules/10dlc/operational/ops-100/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-100.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}