{
  "id": "OPS-136",
  "slug": "ops-136",
  "title": "The campaign must not duplicate another campaign on the account",
  "statement": "A campaign whose description, name, website, message flow and samples all match an existing campaign is a snowshoeing signal.",
  "rationale": "Duplicate campaigns spread identical content across multiple registrations and numbers, which is the definition of snowshoeing and carries a four-figure pass-through fee rather than a rejection. Legitimate multi-campaign brands differentiate by audience or content.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign fields across the account",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "T-Mobile",
    "Twilio"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Consolidate duplicates into one campaign, or differentiate them by genuine audience and content. Where you need more numbers for volume, request a number pool on one campaign rather than cloning it.",
  "example": "One MARKETING campaign with a number pool, rather than four identical MARKETING campaigns.",
  "notes": "Fully decidable only against other campaigns on the account; today we judge self-similarity within the submission.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-136/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-136.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}