# OPS-136 — The campaign must not duplicate another campaign on the account

> A campaign whose description, name, website, message flow and samples all match an existing campaign is a snowshoeing signal.

- **Rule ID:** OPS-136
- **Layer:** Operational (`OPERATIONAL`)
- **Checks:** `campaign fields across the account`
- **Severity:** HIGH — Rejected by at least one carrier or provider, and a common cause of failure at the rest.
- **When it bites:** Gates approval — get this wrong and registration is refused
- **How it is detected:** AI judgement over the submitted form
- **Fix type:** Fix the field — a better value in the form clears it
- **Required by:** TCR, T-Mobile, Twilio
- **Applies:** Applies to every 10DLC registration.
- **Canonical URL:** https://ekas.io/rules/10dlc/operational/ops-136/

## Why this rule exists

Duplicate campaigns spread identical content across multiple registrations and numbers, which is the definition of snowshoeing and carries a four-figure pass-through fee rather than a rejection. Legitimate multi-campaign brands differentiate by audience or content.

## How to fix it

Consolidate duplicates into one campaign, or differentiate them by genuine audience and content. Where you need more numbers for volume, request a number pool on one campaign rather than cloning it.

## Example of a compliant value

```text
One MARKETING campaign with a number pool, rather than four identical MARKETING campaigns.
```

## Notes

Fully decidable only against other campaigns on the account; today we judge self-similarity within the submission.