{
  "id": "OPS-159",
  "slug": "ops-159",
  "title": "A registered campaign must expect to carry traffic",
  "statement": "A campaign should be registered only when it will actually send; sustained inactivity triggers dormancy suspension.",
  "rationale": "Registering ahead of a programme that does not exist yet wastes a non-refundable vetting fee and risks a dormancy suspension after roughly two weeks of silence. It also produces the empty-shell registrations that make reviewers stricter with everyone.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign.description",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "TCR",
    "T-Mobile"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Register when you have subscribers and a send schedule. If the programme is seasonal, plan at least occasional traffic to avoid dormancy suspension.",
  "example": "Weekly promotional sends beginning the week of approval.",
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-159/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-159.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}