{
  "id": "OPS-FREQ-COHERENT",
  "slug": "ops-freq-coherent",
  "title": "Declared frequency must be consistent everywhere it appears",
  "statement": "The message frequency stated in the consent disclosure, the SMS terms, and the campaign description must agree.",
  "rationale": "Frequency appears in at least three places, and each is written at a different time by a different person. A disclosure promising \"up to 4 per month\" beside terms saying \"frequency varies\" beside a description mentioning daily deals gives a reviewer three different programmes to choose between, and they choose the one that fails.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "consent disclosure + terms + campaign.description",
  "severity": "HIGH",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Pick one frequency statement and use it verbatim in all three places. \"Message frequency varies\" is the safest when volume is irregular, because a numeric cap becomes a promise you are held to.",
  "example": "All three read: \"Message frequency varies.\"",
  "catalogIds": [
    "CON-104"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-freq-coherent/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-freq-coherent.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}