{
  "id": "OPS-HELP-ONE-TIME",
  "slug": "ops-help-one-time",
  "title": "HELP must be supported even on one-time programmes",
  "statement": "HELP keyword support is required regardless of whether the programme sends recurring messages.",
  "rationale": "CTIA requires HELP to produce a response whether or not the requester is subscribed and whether or not the programme is a subscription. One-time programmes routinely omit it on the reasoning that there is nothing to unsubscribe from, which leaves a recipient unable to identify the sender at all.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign.help_keywords",
  "severity": "BLOCKING",
  "detectability": [
    "DETERMINISTIC"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "TCR"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "Declare HELP support and configure a reply, even for a single-message programme. The reply must name the brand and give a support route.",
  "example": "Help keywords: HELP, INFO",
  "catalogIds": [
    "OPS-036"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-help-one-time/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-help-one-time.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}