{
  "id": "OPS-RETENTION-STATED",
  "slug": "ops-retention-stated",
  "title": "Consent record retention period should be stated",
  "statement": "The programme should state how long consent and opt-out records are retained.",
  "rationale": "Retention is what lets you answer a complaint eighteen months later, and CTIA sets a floor of six months after opt-out while TCPA exposure runs to four years. A programme that never says how long it keeps records usually has not decided, which is the same as not retaining.",
  "layer": "OPERATIONAL",
  "layerSlug": "operational",
  "object": "campaign.message_flow + privacy policy",
  "severity": "MEDIUM",
  "detectability": [
    "AI_FORM"
  ],
  "failureClass": "RETRY_FIELD",
  "authorities": [
    "CTIA",
    "FCC"
  ],
  "applicabilityText": "Applies to every 10DLC registration.",
  "universal": true,
  "remediation": "State a retention period covering both consent and opt-out records. Four years matches the TCPA statute of limitations and comfortably exceeds the CTIA floor.",
  "example": "We retain consent and opt-out records for four years from the date of collection or revocation.",
  "catalogIds": [
    "POL-102",
    "POL-103"
  ],
  "phase": "approval",
  "automated": true,
  "url": "https://ekas.io/rules/10dlc/operational/ops-retention-stated/",
  "markdown": "https://ekas.io/rules/10dlc/operational/ops-retention-stated.md",
  "registry": "https://ekas.io/rules/10dlc/",
  "updated": "2026-07-25",
  "licence": "CC BY 4.0 — https://creativecommons.org/licenses/by/4.0/"
}